Nocular is an app with a focus on building a regional community with region-specific data that will make identifying birds and sharing observations between bird watchers easier and more accessible.

Nocular aims to provide a regional bird database with time, weather, and other factors that can be used to help a user identify a bird they’ve seen, allow for experts to have a place to share information, and help users quickly identify birds in real-time.

 

Users.

 
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William Elder,
Weekend Birdwatcher

William is a 26 years old data analyst at IBM. Spends much of his time during the week staring at screens and numbers. During the weekend, he winds down by hiking in parks around his home town. William has been frequenting the parks in the area long enough that he’s started to recognize some birds that are similar.

 
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Holly Butler,
Ornithology Specialist

Holly is a 42 year old biochemist who works in a lab that specializes in ornithology. During her time off, she enjoys experiencing native birds in their natural habitat. Holly enjoys sharing her knowledge online, but she’s at odds with the large online community and non-region specific information floating around.

 
 

Journey.

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Information Architecture.

 
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 Style.

 
 
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The Ocular App is an academic project designed in accordance with the University of Cincinnati’s Interaction Design curriculum.